As we continue our exploration of visual communications this month, we wanted to share a visual delight that our multi-disciplinary team of communications and creative professionals produced. Featured below is a 30-second stop motion public service announcement we developed for the City of San Diego’s “San Diegans Waste No Water” program. The purpose of the PSA is to provide a water-saving tip to thank San Diegans for their good work. The “indoor” tip of washing only full loads of dishes was selected. To communicate that in San Diego water conservation is an enjoyable way of life, the message “Full is Fun” was defined. The visuals in the PSA reflect that fun spirit. And without further ado, here is the City of San Diego’s most recent effort to encourage conservation during our region’s drought.
We hope you enjoyed watching this fun form of visual communications as much as we enjoyed making it. New readers, please stay tuned the rest of this month as the Collaborative Services blog team continues our series.
This summer we will transition from the ways we communicate visually to the ways we communicate with words. As professional word lovers, we will take a few months to share with you all things related to words including their origins, word choice, and slang, jargon or acronyms. Updates are posted weekly via Facebook and @CollabServInc on Twitter.